Overview

Problem statement

This study places its central emphasis on identifying effective solutions aimed at mitigating the prevailing ethical and inequity challenges within the domain of MC from the perspective of donors through website design. These challenges encompass issues including the disparity in campaigners' social network and communication skills, biases rooted in race, gender, and age, along with the deficiency of information and algorithmic transparency.

Project goal

The final objective is to uphold the fundamental principle of providing medical aid based on an individual's immediate medical necessities, thus ensuring that funds are directed to areas of utmost urgency.

Role

UI/UX Designer

User research, Web design, Eye tracking

Time

May - Sep, 2023