Hi there,

I'm Lulu

I design digital products

that make a difference.

I design digital products

that make a difference.

I design digital products that make a difference.

With years of experience in UI/UX and product design, I’ve helped build 20+ products from scratch across the UK, Europe, and Asia.

With years of experience in UI/UX and product design, I’ve helped build 20+ products from scratch across the UK, Europe, and Asia.

If youve made it this far,
heres my background.

If youve made it this far,
heres my background.

(02)

Countries

Born and raised in Taiwan, I’ve made the UK my home to grow both personally and professionally. I’m currently at Pixelfield, where I help create digital experiences that support businesses in reaching their goals.

Outside of work, I’m often behind a camera, writing blogs, dancing, or traveling — finding creativity in the everyday.

I design

I shoot

I write

(20+)

Collaborations

Across the UK, Europe, and Asia, I partner with businesses ranging from ambitious startups to established brands. Whether launching a first product or evolving a legacy, I blend strategy, design, and storytelling to create experiences that stay true to their identity and resonate with the people they serve.

4.9

/5.0

20+ Happy clients worldwide

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Reliable &

Future-ready

Chat with me

Chat with me

(10+)

Tools invested

These are my go-to tools for product design. I enjoy staying current with industry innovations and always explore new tools that improve both creativity and efficiency.

Design & Prototyping

Figma

Illustrator

Rive

Miro

Web & App Development

Webflow

Framer

Flutterflow

Wordpress

Project Management

Jira

Notion

(05)

Design philosophy

Through different projects and experiences, I’ve developed five design philosophies that help me make thoughtful, user-centered products.

01

Place human first

Design begins and ends with people — every interaction should feel natural, accessible, and meaningful.

01

Place human first

Design begins and ends with people — every interaction should feel natural, accessible, and meaningful.

01

Place human first

Design begins and ends with people — every interaction should feel natural, accessible, and meaningful.

02

Clarity Over Complexity

Simplicity isn’t about less — it’s about removing friction. Good design guides without confusion.

02

Clarity Over Complexity

Simplicity isn’t about less — it’s about removing friction. Good design guides without confusion.

02

Clarity Over Complexity

Simplicity isn’t about less — it’s about removing friction. Good design guides without confusion.

03

Play With Purpose

Creativity should be fun but intentional — delighting users while solving real problems.

03

Play With Purpose

Creativity should be fun but intentional — delighting users while solving real problems.

03

Play With Purpose

Creativity should be fun but intentional — delighting users while solving real problems.

04

Evolving, Not Static

Design is never finished. It adapts, scales, and grows with people, businesses, and culture.

04

Evolving, Not Static

Design is never finished. It adapts, scales, and grows with people, businesses, and culture.

04

Evolving, Not Static

Design is never finished. It adapts, scales, and grows with people, businesses, and culture.

05

Data-Informed Success

The right data shapes better decisions — success is defined not by assumption, but by evidence.

05

Data-Informed Success

The right data shapes better decisions — success is defined not by assumption, but by evidence.

05

Data-Informed Success

The right data shapes better decisions — success is defined not by assumption, but by evidence.